LAFC Announce Sponsorship Deal With YouTube TV

LAFC Announce Sponsorship Deal With YouTube TV

With the MLS season fast approaching the inaugural season for the Los Angeles Football Club (LAFC) will soon be upon us. Another team announcement was made further cementing their status as a full fledged franchise.

LAFC announced a historic multi-year sponsorship deal with YouTube TV to be their broadcast partner and jersey sponsor. YouTube TV will broadcast all of LAFC’s English language games including their national broadcast games carried on ESPN, Fox, and Fox Sports 1.

As part of the deal the YouTube TV logo will be displayed prominently on the LAFC jersey, this deal makes LAFC the first pro sports team to have exclusive local broadcasting rights on a streaming service.

LAFC Owner and President Tom Penn made a statement regarding the new partnership.

“This truly is a historic day for our Club,” LAFC Owner and President Tom Penn said. “YouTube TV is an ambitious and innovative brand that we are proud to showcase on the front of our jersey and in our community. We are excited to provide our fans with a new and creative way to watch all of LAFC’s matches in one place during our inaugural season.”

The team will have content featured on a dedicated YouTube sight and 30 of their 34 games will be hosted on an exclusive YouTube site in the Los Angeles area. The team is also looking for their local Spanish television partner. English and Spanish radio broadcasters have yet to be finalized as well.

LAFC

LAFC gathering at the Black & Gold rally | Photo by Jorge Galvez for LA Soccer Nation | May 20, 2017

Fans at Banc of California Stadium should expect to see plenty of evidence of this new partnership.  Each broadcast will have a 30 minute pre and post game show hosted from the YouTube TV Studio set at the stadium.

YouTube TV is one of the many new streaming services that has popped up recently, replacing over the air and cable television for consumers who have “cut the cord.” Other major sports leagues like the NFL have had their games broadcast over streaming sights to try and reach those that have left their cable companies.

YouTube TV is LAFC | Photo by Jorge Galvez for LA Soccer Nation

By partnering with YouTube TV, LAFC will be able to control their video content without the restrictions of networks standards, as well as avoiding playing second to other broadcast partners such as the LA Galaxy in their tenant situation to the Los Angeles Lakers on Spectrum SportsNet (Los Angeles) and Spectrum SportsNet Deportes.

Since starting in April of 2017 YouTube TV has picked about 300,000 subscribers way behind other services such as Sling TV and Direct TV Now. Such a small subscriber base makes it risky for LAFC to enter into this broadcast partnership.

LAFC

LAFC’s Black & Gold Rally | Photo by Jorge Galvez for LA Soccer Nation | May 20, 2017

Innovative or not, if LAFC can only be seen by a few people their may be limitations to growing their fan base. With their continued partnerships the LA-based club is showing that they are willing to take risks and innovate to make a presence in the league and in the city.

It remains to be seen what this partnership will produce, but no one can say that Los Angeles Football Club is not cutting their own path to stardom.

Follow LA Soccer Nation on Facebook, Twitter, Instagram and YouTube.

TALK TO LA SOCCER NATION

Jamaal Artis

Contributor at LA Soccer Nation
Fan of the "beautiful game," a USALFC Red, happy to write about the world's most popular sport.

Contact: jamal.artis@lasoccernation.com
LAFC
@@kingspapa1015

Fan of the "beautiful game," a USA LFC Red, happy to write about the world's most popular sport. Contact: jamal.artis@lasoccernation.com

More in LAFC

Laurent Ciman

Why Laurent Ciman Is LAFC’S Top Acquisition This Offseason

Cameron MilledgeJanuary 30, 2018
chicharito-to-lafc

LAFC: Chicharito Reportedly Available

Pablo JacoboJanuary 11, 2018
oswaldo-alanis-rumor-to-lafc

Chivas Defender Oswaldo Alanis Remains Option For LAFC

Pablo JacoboJanuary 5, 2018
lafc-newest-addition

LAFC Adding Quality Experience To Its Roster

Pablo JacoboJanuary 4, 2018
bf-lafc

Benny Feilhaber Traded to LAFC

Cameron MilledgeJanuary 4, 2018
lafc-bob-bradley-john-thorrington

LAFC Are #BuildingtoWin With Latest Acquisitions

Cameron MilledgeDecember 19, 2017
lafc-expansion-draft

LAFC: Looking ahead to MLS Expansion Draft

Jamaal ArtisDecember 11, 2017
Omar-Gaber-lafc-new-signing

LAFC Announce Signing of Omar Gaber

Jamaal ArtisNovember 22, 2017
donovan-la-galaxy-about-lafc

LA Galaxy Legend Landon Donovan Says ‘LAFC Is Coming’

Pablo JacoboSeptember 7, 2017
rodrigo-pacheco-lafc-orange-county-sc

LAFC Sign Forward Rodrigo Pacheco; Loan Him To Orange County SC

Cameron MilledgeSeptember 6, 2017
lafc-carlos-vela

LAFC: Carlos Vela Earns Call-Up For El Tri’s September World Cup Qualifiers

Pablo JacoboAugust 25, 2017
player-watch-carlos-vela-monday-etim-carlos-alvarez

LAFC Player Watch: Carlos Vela, Monday Etim And Carlos Alvarez

Pablo JacoboAugust 24, 2017